Sport-Sponsoring

Strong Presence in Sports Sponsoring


1&1 is a main sponsor and jersey sponsor for German Bundesliga football club Borussia Dortmund, and also sponsors Mick Schumacher’s Formula 1 racing team, Uralkali Haas F1. These two strong top-class sports partners stand for agility, innovation, and pioneering new ways, just like we do ourselves.

Sports Sponsoring


Collaboration goes far beyond using 1&1’s logo: Our exclusive telecommunications partnerships allow us to actively contribute our technological expertise in both sponsorships.

Another core focus is on an innovative social media strategy: Together with its partners, 1&1 develops and produces new, creative content formats that delight customers and fans alike. These permit 1&1 to enhance awareness of its brands and attract new target groups.

Our Partnership with Borussia Dortmund

“1&1 is an innovative company with a history of growth over many years that, like us, has high ambitions and plays to win, but at the same time never loses sight of people and what they want. We have agreed a comprehensive rights package for online and offline advertising that goes far beyond the 1&1 logo on the breast of our jerseys.”

Hans-Joachim Watzke, CEO of Borussia Dortmund

Sport-Sponsoring Dortmund

Mick Schumacher is a 1&1 brand ambassador

“1&1 is a challenger in a field that is just as fast-paced as ours. 1&1 and the Uralkali Haas F1 team share the same corporate DNA and strive to get to the next level every day.”

Günther Steiner, Team Principal at Uralkali Haas F1

mick schumacher
sport-clips

“Top goals, top offerings”

From the “Stay Fit” fitness clip through “Inside Training”, which offers insights into players’ daily lives, down to the “1 AGAINST 1” game show – 1&1 and BVB have joined forces to offer innovative content formats.

BVB TV by 1&1