Strong Presence in Sports Sponsoring

1&1 is a main sponsor and jersey sponsor for German Bundesliga football club Borussia Dortmund. This strong top-class sports partner stands for agility, innovation, and pioneering new ways, just like we do ourselves.

Sports Sponsoring

Collaboration goes far beyond using 1&1’s logo: Our exclusive telecommunications partnership allows us to actively contribute our technological expertise in our sponsorship.

Another core focus is on an innovative social media strategy: Together with our partner, 1&1 develops and produces new, creative content formats that delight customers and fans alike. These permit 1&1 to enhance awareness of its brands and attract new target groups.

Our Partnership with Borussia Dortmund

“1&1 is an innovative company with a history of growth over many years that, like us, has high ambitions and plays to win, but at the same time never loses sight of people and what they want. We have agreed a comprehensive rights package for online and offline advertising that goes far beyond the 1&1 logo on the breast of our jerseys.”

Hans-Joachim Watzke, CEO of Borussia Dortmund

mick schumacher

Partnership with Haas F1 Team and Mick Schumacher

In 2021 and 2022, Mick Schumacher was a driver for the Haas F1 Team and a brand ambassador for 1&1. Together we were able to celebrate the first World Championship points in Formula 1, produce interesting content formats and welcome great guests to the racetrack.

mick schumacher

“Top goals, top offerings”

BVB TV by 1&1