Sports Sponsoring

Collaboration goes far beyond using 1&1’s logo: Our exclusive telecommunications partnership allows us to actively contribute our technological expertise in our sponsorship.

Another core focus is on an innovative social media strategy: Together with our partner, 1&1 develops and produces new, creative content formats that delight customers and fans alike. These permit 1&1 to enhance awareness of its brands and attract new target groups.

Our Partnership with Borussia Dortmund

“1&1 is an innovative company with a history of growth over many years that, like us, has high ambitions and plays to win, but at the same time never loses sight of people and what they want. We have agreed a comprehensive rights package for online and offline advertising that goes far beyond the 1&1 logo on the breast of our jerseys.”

Hans-Joachim Watzke, CEO of Borussia Dortmund